Company suffers backlash after it considers how to market snacks like Doritos toward womencompany news

Company suffers backlash after it considers how to market snacks like Doritos toward womencompany newsA lessmessy version of Doritos could be coming after the snacks company said it has considered marketing these kinds of snacks toward women.

But PepsiCo said the interpretation of her comments to mean that femalefriendly Doritos were in the works were inaccurate, The Associated Press reported.

We already have Doritos for women theyre called Doritos, the company told The Associated Press in a statement Tuesday.

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Nooyi said snacks are not being marketed as much as a male and female version of chips, but theyre getting ready to launch alternatives.

Company suffers backlash after it considers how to market snacks like Doritos toward women

Nooyi said guys lick their fingers when they eat Doritos and pour broken pieces of chips in the bag into their mouths.

Doritos are currently marketed as tortilla chips with different flavors.

Company suffers backlash after it considers how to market snacks like Doritos toward women

The remarks have led many consumers to question the move. Many people mocked the plan.

The CEO of PepsiCo, which has snacks like Doritos in its empire, said it planned to offer alternative snacks in quieter and lessmessy versions.

PepsiCo CEO Indra Nooyi talked about the plans on the podcast Freakonomics Radio.

Women I think would love to do the same, but they dont, Nooyi said. They dont like to crunch too loudly in public, and they dont lick their fingers generously.

Are there snacks for women that can be designed and packaged differently? she asked, adding that the company has considered how to package a snack that women could put in a purse.